About YayHooray!

Who We Are

YayHooray! is a WeVeel® brand. WeVeel® is a division of Paramont Group, a multi-national, small-but-mighty company with global brands dedicated to family fun, creativity, accessibility, and bringing a bit of joy to as many people as we can.

We’re based out of Bucks County, Pennsylvania, nestled into a historic stone building (we have two historic bank vaults!) in the center of a cozy little community. Our team is made up of graphic designers, toy makers, industrial designers, project managers and creative souls. We love to play, and we have a blast designing toys that might make someone’s day just a little bit brighter. 

We're so proud of our cutting-edge product development and branding team, seasoned supply chain team, and powerhouse trend research/sales/marketing squad. With support at every level, from US warehousing to customer service to factory support, we're small but mighty collective of product people, parents, and creatives with a common and joyful purpose.
Our core values are centered on making simple, classic toys and games that spark creativity, encourage kindness and joyful moments, and that stay accessible and affordable for every parent, teacher, and family.

Learn about our team and our other family brands here